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CPQ During Growth: How to Pick the Right Tool at the Right Time

CPQ During Growth: How to Pick the Right Tool at the Right Time

On-demand Master Class

CPQ During Growth: How to Pick the Right Tool at the Right Time

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As companies go upmarket and revenue becomes more complex, it's critical to evaluate CPQ tools against strategic levers for growth and innovation - like pricing experimentation, hybrid sales motions, and revenue efficiency.

 

Picking a CPQ tool during rapid growth is one of the most critical RevOps decisions. It’s a big investment, and if not done right, comes with big risks—revenue loss, compliance risks, customer dissatisfaction. 

 

In this next Master Class, we chat with CPQ experts from 1Password, Google Cloud and Asana, Motive and Salesforce, who will share lessons and insights from their experiences implementing CPQs in high growth companies.

We address questions like: 

  • What is the right time to bring in a CPQ? 
  • How do I evaluate CPQ tools based on my business model, now and in the future?
  • How do I pick a CPQ tool that allows me to be nimble and experiment with my business / pricing strategy without having to re-implement? 
  • How do I look out for points of failure when talking to vendors?
  • What change management framework can I use when rolling out CPQ tools across teams?

 

Navin Persaud | VP of RevOps - 1Password
As Vice-President of Revenue Operations at 1Password, Navin is an experienced lead-to-cash operations leader across the entire GTM motion. He has also held roles at Ceridian and Vision Critical.
Chris Burger | Global Revenue Operations, ex-Google Cloud and Asana
A senior-level global operations executive, Chris Berger has led global lead-to-cash processes (combining direct and self-service) at Google Cloud, Asana and Riverbed Technology.
Rusty von Waldburg | ex-VP of GTM Strategy and Ops, Motive
Rusty von Waldburg is an executive leader and builder of high-performance revenue engines. He was previously the VP of GTM Strategy and Operations at Motive, headed up Sales at Square, and was Sr Director, Global GTM Strategy and Operations at Salesforce.